4460 – Websites (Topic Post One)

website

Why make a website?

No matter what type of business you own you should probably create some sort of online presence for your brand. Where would someone go to search for a service today? They would turn on their computer or unlock their phones and get on the internet. If you don’t have at least a basic website that individual will not find you.

Here are some basic reasons as to why a company should pursue the creation of a website.

  1. Today, many individuals search for new businesses to visit online.
  2. Your competitors probably already have a website for their businesses.
  3. If you do not create a website you will not get new visitors inquiring about your products or services as often as you would like.
  4. You could free up time spent answering questions from customers who end up not purchasing your products or services by having a website where you have created a frequently asked questions category.
    • If the customer is serious about purchasing your product or service then they will contact you with more in depth questions about what your business could do for them.
    • In turn, the business could use that free time to focus on their current customers or past customers and creating a dialog between the two of you to create more business opportunities.
  5. A website will allow a business to showcase their best work. This will propel the business into the eyes of their potential customers by showing what exactly they could do for them.
  6. A customer might pass your business one day but not want to actually venture inside because they are unaware of how you will deliver your product or service to them or how well of a job you actually do. Creating a space on your website where you can showcase past customer reviews would benefit your business greatly. Potential customers can read about how great you are from actually customers and be far more confident about their choices.
    • A big part of shopping today is essentially the “try before you buy” idea where potential customers want to read about what you do before they directly contact you for your product or service.

These are just a few simple reasons why a website would benefit your business. Hesitating to create a website will only put you behind your competitors and could jeopardize the future of your business. Don’t wait to make your business grow.

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